THE INTERNET REIMAGINED: XIAOMI PROVIDES TAILORED INTERNET SERVICES TO MEET EVOLVING CONSUMER NEEDS

THE INTERNET REIMAGINED: XIAOMI PROVIDES TAILORED INTERNET SERVICES TO MEET EVOLVING CONSUMER NEEDS

Time:2018-12-30 Author:admin

We live in the era of mobile connectivity – where internet services are available at our fingertips, connecting us to the world and simplifying our lives. As a result, the internet-savvy population is continuing to expand worldwide.

As an internet company, our job is to provide value-added services and a superior user experience to our large and highly engaged global consumer base. As of March 2018, we had approximately 190 million monthly active users on MIUI, our proprietary operating system built on the Android kernel. Utilizing our proprietary technologies – big data and AI analytical capabilities within the parameters of our strict data privacy and protection policy – we offer comprehensive and innovative internet services to our users and business partners.

THE INTERNET REIMAGINED: XIAOMI PROVIDES TAILORED INTERNET SERVICES TO MEET EVOLVING CONSUMER NEEDS

In late July, we obtained a license to run virtual telecom network services from China’s top industry regulator, allowing us to lease the network from traditional telecom players. Now, we’re able to offer niche mobile internet services – unmatched by traditional players – while providing an upgraded user experience at a fair price. For example, we offer unlimited data for just RMB 1 per day, providing endless opportunities to explore the mobile internet.

In 2017, 8.6 percent of Xiaomi’s revenues and 39.3 percent of our gross profit came from internet services, derived from advertising and value-added services. After all, sending the right message to the right person at the right time is key to a superior mobile user experience and we achieve this by providing tailored internet services through these two categories.